The standard
The PICKR Rating
The PICKR Rating is Pickr Media’s score for a business, out of 10. It is built from five weighted criteria worth 100 points, and the published score is that total divided by ten.
One score for a business, built from five weighted criteria and applied the same way to every company we write about. This page defines it in full, so you can see exactly how a recommendation was reached — and disagree with the weighting rather than guess at it.
The five criteria
One hundred points, split across the five things that actually decide whether you were glad you picked a company. The weighting is deliberate: how good the work was and whether they were reliable account for more than half the score, because those are what you remember a year later.
Quality of the work — 30 points
The thing you are actually buying. Was the result right, and did it hold up? This carries the most weight because nothing else matters if the work is poor.
Reliability — 25 points
Showed up when they said. Did what they said. Answered the phone. Handled a problem without being chased three times. This is the criterion most often missing from a company that looks good on paper.
Value for money — 15 points
A fair price for what you actually received. Not the cheapest — the one that was worth it. A high price with a matching result scores well here; a low price that had to be done twice does not.
What other customers say — 20 points
Public ratings, weighted by how many people stand behind them. A 5.0 from nine reviews is weaker evidence than a 4.6 from four hundred, and we score it that way.
Credentials and standing — 10 points
Licensing, certification and time in business, confirmed on a public register wherever one exists. A badge on a website is not a credential; an entry on the issuing body’s register is.
What the score means
We publish the five component scores next to every total, not just the headline number. A business can reach 7.8 by being superb at the work and patchy on communication, or by being merely good at everything — those are different businesses, and you deserve to see which one you are hiring.
Where the judgement comes from
These are businesses we know. The scores for quality, reliability and value come from direct experience of the work — what was delivered, whether it lasted, and how the company behaved when something needed fixing. That is the part a review aggregator cannot give you, and it is the reason this site exists.
The remaining two criteria are checkable, and we check them. Every factual figure we print — a licence number, a founding year, a review count — carries a link to its source and the date we read it. If we cannot source a fact, we do not print it. The verdict is ours; the facts are yours to verify.
What we will not do
- Sell a place, a position, or a kinder sentence. No company on this site has paid us, and no article is shown to a listed company before it is published.
- Rank on marketing spend. The company easiest to find is rarely the one worth picking.
- Pad a list. If only four companies in a category are worth your call, the article names four.
- Rate where a wrong answer really hurts. No medical, legal, financial-advice, insurance or lending recommendations.
Questions people ask about the PICKR Rating
What is the PICKR Rating?
The PICKR Rating is the score Pickr Media gives a business, out of 10. It is built from five weighted criteria worth 100 points in total — quality of the work (30), reliability (25), what other customers say (20), value for money (15) and credentials and standing (10) — and the published score is that total divided by ten, so 97 points is a 9.7. The same rubric is applied to every business we write about, so scores are comparable across articles.
How does Pickr decide which business to recommend?
We score each business against the five PICKR Rating criteria and publish the component scores alongside the total, so you can see which part of the score is carrying it. A business scoring 8.5 or above is a Top pick — who we would call first. Every factual figure we print, such as a licence number or review count, carries a link to its source and the date we checked it.
Can a company pay to be recommended by Pickr?
No. No company can buy a place, a position, or a better score. Nobody listed on Pickr has paid us, and no ranking is shown to a listed company before publication.
What do the PICKR Rating bands mean?
8.5 and above is a Top pick — who we would call first. 7.0 to 8.4 is Strong — we would happily use them, with a caveat worth knowing. 5.5 to 6.9 is Solid — a fine choice with real trade-offs. 4.0 to 5.4 is Mixed — right for some jobs, not others. Below 4.0 is Not our pick, and we explain why.
How often are Pickr ratings updated?
Every article shows the date it was last checked. Ratings change when the underlying facts change, and corrections are noted on the page with the date rather than edited in silently.
When we get it wrong
We will, and what matters is what happens next. If a figure is wrong, write to hello@pickrmedia.com and we will check it against the source. If it is wrong we correct it, note the correction on the page with its date, and leave the note there. We do not edit silently, and we do not quietly delete a rating that aged badly — we re-score it and say what changed.
Changes to this standard
8 October 2026. Scores are now stated out of 10 on every page, as they always were on the rankings themselves. The 100-point weighting underneath, and every score already published, is unchanged.